Pat Quinn Way or Pat Quinn Arena: The Case for Both

The legacy of Pat Quinn reaches far and wide, but no community was more impacted by the Big Irishman's hockey acumen and leadership than Vancouver. The fact he lived in West Vancouver and is well-known for his time with the Vancouver Canucks supports the notion of civic recognition in Vancouver.

 

My recent piece in The Vancouver Sun argued that Quinn's contributions were big enough to merit more than one form of recognition:

 

http://www.vancouversun.com/sports/immortalize+Irishman/10445211/story.html

 

Vancouver Mayor Gregor Robertson this week tabled a motion to have the city's naming committee consider renaming the portion of Abbott Street in front of Roger Arena as Pat Quinn Way:

 

http://www.vancouversun.com/sports/Mayor+favours+street+named+Quinn/10457925/story.html

 

That's a great start, although I would suggest there's plenty of rationale to justify both Pat Quinn Way downtown and Pat Quinn Arena at the Pacific Coliseum:

 

The case for recognition

The late Pat Quinn, who is an honoured member of the BC Sports Hall of Fame as the W.A.C. Bennett Award winner in 2013 and is a member of the Order of Canada (2012), should have his name and legacy further enshrined with some form of civic landmark on the strength of his body of work in hockey and in the community:

-          He is one of the most respected and admired British Columbians and is a recognized icon in the provincial, national and international hockey communities.

-          Original member of the Vancouver Canucks Hockey Club in 1970;

-          Head Coach, General Manager & President of the Canucks (leading the club to one of its three berths in the Stanley Cup Finals in 1994);

-          Quinn championed Canucks community relations, including the club’s support of Canuck Place and the Canucks charitable foundation (now the Canucks for Kids Fund);

-          Co-owner of the Vancouver Giants of the Western Hockey League (Canadian Hockey League) since their inception in 2001;

-          Coached Canada’s 2002 Olympic Men’s Hockey Team to a gold medal at the 2002 Olympic Winter Games in Salt Lake City, Utah (Canada’s first gold medal in 50 years);

-          Coached Canada to gold medal championships at the World Cup of Hockey, IIHF U20 World Junior Hockey Championships and IIHF U18 World Junior Hockey Championships.

The case for Pat Quinn Way

The proposal: The section of Abbott Street in Vancouver between Pacific Boulevard to the south and Expo Boulevard to the north be officially renamed Pat Quinn Way.

The rationale: He presided over the move of the Canucks from the Pacific Coliseum to Rogers Arena (formerly GM Place) in 1995;

-          His former office overlooked the intersection of Pacific Boulevard and what would be renamed Pat Quinn Way;

-          There is a strong symbolic connection between Quinn and Gate 16 on what is currently that section of Abbott Street – named for former captain and current team President Trevor Linden (drafted by Quinn in 1988);

-          There is a long-standing relationship between Quinn and the Griffiths family and hence a natural symmetry between Griffiths Way to the west and Pat Quinn Way to the east;

-          Quinn is recognized on the Ring of Honour at Rogers Arena but should also be remembered as a franchise executive, coach and builder by future generations of Canucks fans;

-          The creation of Pat Quinn Way is simple and convenient given that Canucks Sports & Entertainment is the only business operating on that segment of Abbott Street.

The case for Pat Quinn Arena

The proposal: The Pacific Coliseum be officially renamed Pat Quinn Arena (or Pat Quinn Place).

The rationale:  Quinn coached the Canucks at the Coliseum from 1991 to 1994;

-          His greatest coaching accomplishments came at the Coliseum, including the 1994 run to the Stanley Cup Final;

-          Arguably the greatest Canucks win in franchise history – Game 6 of the 1994 Final – was played at the Coliseum;

-          Quinn served as a founding co-owner of the Vancouver Giants of the WHL in 2001 and the team won the Memorial Cup at the Coliseum in 2006;

-          Quinn died as a co-owner of the Giants;

-          Renaming is no detriment to facility operations (a generic name is replaced by an individual’s name).

 The case for both

The proposal: The Canucks endorse the creation of Pat Quinn Way at Rogers Arena and the Giants champion the renaming of the Coliseum as Pat Quinn Arena or Pat Quinn Place.

The rationale: The arc of Quinn’s career – as a player, head coach, general manager and team president  of the Canucks and as a co-owner of the Giants – spans both buildings;

-          The modern history of professional hockey in Vancouver involves both buildings;

-          Quinn coached the Canucks at the Coliseum from 1991 to 1994;

-          Quinn played and coached at the Coliseum and coached at what is now Rogers Arena with the Toronto Maple Leafs and Edmonton Oilers;

-          The dual naming ensures that Quinn’s name is forever remembered as part of the histories of both Vancouver hockey franchises;

-          The story-telling around Pat Quinn Way and Pat Quinn Arena forms another strong relationship bridge between the NHL Canucks and WHL Giants.

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The BC Place naming rights file: Astonishing in both substance and style

You can debate fair market value on any kind of sponsorship all you want, because that's different things to different people. You can hold out as a purist and not embrace the era of corporate naming rights as deals that often make the difference between profitability or red ink for arenas and stadiums. Yet I simply can't fathom that anyone could suggest the BC Liberal Government's handling of the BC Place file over the past nine months remotely resembles good form or good governnance.

The BC Government's decision to cancel the $40 million naming rights deal that would have re-branded the newly-renovated BC Place as TELUS Park is astonishing to me at several levels.

I'm not sure what's worse: the decision itself or the process the Government took en route to rejecting the naming rights deal, especially after almost two years of negotiation with the largest private sector employer in British Columbia and more than nine months since the sponsorship agreement-in-principle went to Cabinet for final approval.

This is a train-wreck of a political decision that is shocking both in substance and style.

BC Minister of jobs, tourism and innovation Pat Bell showed little acumen in all three areas of his portfolio when he announced Wednesday that: "(BC Pavilion Corp) has terminated their discussions with TELUS. For us, the underlying principle came back to the name BC Place. There are many in cabinet and many across the province who believe that name has tremendous value to it and we wanted to retain that."

That's substance issue #1; claiming that there exists a strong grassroots attachment to the 29-year-old name. The Sport Market has done informal polling that found little if any of that, even in the older demographics. Moreover, three different focus group projects -- including one commisioned by the Government itself and another by PavCo -- do not support the kind of emotional investment in the name that minister Bell suggests.

Substance issue #2 surround claims by both Minister Bell and BC Premier Christy Clark that the proposed TELUS Park naming deal did not represent sufficient value to taxpayers. The evidence suggests exactly the opposite, at least when it comes to the track record of naming rights deals in North America.

The TELUS Park proposal would have ranked it fourth among all Canadian stadium and arena naming rights deals. Moreover, it would rank second only to Rogers Arena across the street as the richest deals in the country pro-rated to market size. Moreover, among the corporate naming sponsorships of more than 100 major league sport venues in North America adjusted to market size, it ranks in the top 20; not too shabby for a stadium that does not house an NFL, MLB, NBA or NHL franchise.

Even pro-rated against the Rogers Arena deal, the rejected TELUS Park deal holds its weight well, given that one building is averaging more than 50 major sports events per year, all on television and all sold out to capacity, and BC Place is home to about 30 CFL and MLS dates each year.

It's important to note that stadium naming rights are built on three major metrics. First is market size and reach, the second is the quantitative value of stadium event dates and capacity and the third is the subjective, qualitative value of those dates and the tenants playing their games there. There are a number of softer factors, ranging from location (downtown versus suburban), surrounding infrastructure (highway traffic and/or access to public transportation) and even time zone (with a definite skew towards higher naming rights deals in the eastern side of the continent).

Most analysts across the country were impressed last year that PavCo was able to get what it did in both cash and in-kind, at least as proposed in the now-cancelled deal.

Even measured against the two richest naming rights deals in North America – Citi Field in Queen’s, New York, and the proposed Barclays Center in Brooklyn, N.Y. – the TELUS Park agreement was on par on a per capita basis.

As suspect as the so-called reasons for the cancellation of the TELUS Park deal is the style with which the Government has handled this, through last summer, into the fall and now in the first quarter of 2012.

Poor form and even poorer governance; how else would you describe it when the largest private employer in the province works with your own crown corporation for close to a year to help launch the new BC Place and gets you through the heavy lifting...only to be told "no deal" once well more than $15-20 million in technology infrastructure and equipment is installed?

“I think TELUS is deeply disappointed with this decision, which we find regrettable,” said TELUS CEO Darren Entwhistle in the company's statement Wednesday. “We believe that TELUS, our brand and our 25,000 team members across British Columbia, would have been a great partner for one of the premier sports facilities in all of North America. We respect the decision that has been taken, and TELUS will instead focus on operationalizing our unparalleled $3 billion investment in this province and the welfare of its citizens.”

By building its case against the TELUS Park proposal on the brand equity held by BC Place, on the value of the deal and by suggesting PavCo should have little difficulty replacing the $40 million in naming rights by selling sub-sponsorships, Cabinet and Government are only encouraging curious minds to figure out what really happened or is happening here. The front story almost begs the back story, especially given how obvious it is that not all of PavCo's tenant ducks were in a row on the naming rights deal.

Unless the Government can somehow find a face-saving way to revisit a naming deal with Vancouver-based TELUS or find a way to bring on another telecom such as Bell, this is a classic case study of politics and political relationships trumping commercial merit. Telecoms are ideal as top-of-the-food-chain partners of sports teams, leagues and venues, especially in this day and age of life made digital and mobile. PavCo was on the right track on that one, just as Canucks Sports & Entertainment was by replacing an automotive partner with a telecom partner across the street.

Yet the options available to PavCo and the Government now to come away with a good deal are much less than if Cabinet had handled this with more elegance and integrity.  

NOTE: Peter Brown is a heavyweight among BC businessmen, best-known for his role as Chairman and Founder of Canaccord Capital, one of the largest investment brokerages in Canada. He was a member of the Board of Directors of the old Vancouver Whitecaps of NASL vintage. He served the province on the Board of the Vancouver 2010 Olympic and Paralympic Winter Games. He's invested in the community through countless donations, including at the Vancouver Aquarium in Stanley Park. One thing he is no longer is a member of the Board of Directors of BC Pavilion Corp. His name was removed from the PavCo web site Friday afternoon. Multiple sources suggested his resignation was linked to his disappointment with the TELUS Park decision and/or process. Yet he himself denied that in an interview with Jeff Lee of The Vancouver Sun Friday night, as did PavCo Chair David Podmore.


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The Gold Standard of Television Engagement

There are a converted touchdown's worth of reasons whty the National Football League has become the gold standard of television engagement as measured by ratings.

Among the trends it benefits with in common with the other major North American professional sports leagues is the enhanced television viewing experience ushered in by the advent and evolution of HD and large-screen format products. The NFL is also the beneficiary of the proliferation of social media platforms as viral tools to drive traffic to its television platform. Like the other pro leagues, it is benefitting from a larger United States, both in terms of gross population and -- especially -- the number of TV households.

Yet the NFL is TV gold for myriad other reasons as well. It avoids audience burnout by staging a compact, four-month regular season of 16 games with an efficient, five-week playoff tournament leading to the big payoff known as Super Bowl.

It commands its audience with destination TV Sundays, Monday nights and now increasingly Thursdays.

The other sports to some degree market their personalities, but the NFL is truly star-based, with quarterbacks providing TV audiences with a focus of attention that only baseball can rival with its pitchers and hitters doing one-on-one situational combat.

Yet in my view easily the best thing football has going for it is cultural dominance...and it's cultural dominance driven by a television strategy and media platform that is second to none. Multiple stakeholders spanning each of the major networks in one form or another are part of the NFL "family": NBC, FOX, CBS and ESPN (representing, of course, Disney/ABC).

That approach leads to sports news and feature coverage like no other sport, following the cycle of high school football Fridays, college football Saturdays and pro football Sundays. For added measure, it's extended by Thursday night games at the front end of the weekend (cross-promoting what's to come Sunday) and backended by Monday Night Football as the perfect reminder of what fans saw -- or missed -- the previous weekend.

It generates lead-in programming coverage that makes Sunday, more than any other day, Football Day in America.

Finally, it leads to cross-promotion that sees each of the rival networks predisposed to hyping Super Bowl, even in the years when they don't have the rights. It's the best of both worlds as the networks compete by striving to outdo each other on their coverage but cooperate by respectfully cross-promoting, especially during the Super Bowl tournament.

That's why the audiences for Super Bowl grow each year and that's why yet another record will be set today.

It's the latter reasons that really bring light users and casual fans to the table, doubling the base of harder core football fans who tune in for the conference championships to the tune of 55M average audience numbers.  It's casual fans that take it into nine-figure TV audiences and make it the biggest TV show in North America, with each February surpassing the last.