Tuesday, May 18, 2010

Quebec Flyers, BC Blackhawks and Canada Sharks each have their merits, but only Montreal Canadiens register economic impact in Canada

The San Jose Sharks have more Canadians on their roster than any of the four teams remaining in the National Hockey League's 2010 Stanley Cup playoffs.


The Chicago Blackhawks have the biggest bevy of British Columbians while the Philadelphia Flyers boast the most Quebeckers.

Yet despite having fewer Canadians than the Canada Sharks and fewer Quebecois than the Quebec Flyers, only the Montreal Canadiens have a macro economic impact on their city, their province and, by extension, their country.

Nine unanswered goals in a 2-0 series lead might suggest the Flyers will limit the number of home games left in Montreal, but the Canadiens will drive box office revenues of more than $5.5 million per game night at the Bell Centre after earning $25 million in ticket receipts from their seven-game series miracles over the Washington Capitals and Pittsburgh Penguins.

Add a half-million dollars in concession and merchandise sales per game and you have a winfall not only for the Habs, but for their official suppliers, licensees and the federal and provincial tax agencies.

Each televised game fills restaurants, pubs and brasseries in Montreal; each home game moreso. The beer flows and wings fly at sports bars throughout Quebec and across Canada, expanding the economic impact beyond the confines of the second largest city in the country.

The buzz is also economically palpable for CBC and RDS, who are generally doubling their audience numbers on the strength of having a Canadian team in the conference finals. When a combined average audience of more than six million Canadians watch Hockey Night in Canada and RDS -- almost one of every five Canadians -- it's good for those broadcast companies. Radio rights holders glean similar upside.

More eyeballs and ears following a Canadian team in the final four also means -- at least theoretically -- more returns on investment for domestic advertising sponsors such as Scotiabank, Tim Hortons and Golf Town.

So whatever your take is on what makes a local franchise take on national team status or whether the Montreal Canadiens have any right to your spring allegiance, make no mistake that they are the only team left registering an impact on the Canadian economy.

The Sharks, Flyers and the Blackhawks have varying degrees of fan equity in Canada, but love them or hate them, only the success of the Canadiens on and off the ice makes a tangible, financial difference for Canadians, Canadian broadcasters and other Canadian companies.

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